The re-opening of the De Beers store in 2015 at the more exclusive first floor of the Paris Galeries Lafayette coincides with the 10th anniversary of the brand’s Talisman collection centered on rough diamonds.

Designed by Atelier Marika Chaumet, the new De Beers retail concept features a warm, elegant and feminine touch. The light oak wood flooring created by Cypres Lessols reflects the luxury jewelry brand’s DNA through a new luminous image.